Bubble 2.0

This could be called a misleading title, since it doesn’t have anything to do with the doomsday messages for web2.0, but working in a tabloid sometimes has its effects. I’d written earlier on how a few of yesteryear brands were staging a comeback of sorts. Cinthol was one of them, and I’d written how the […]

Virginity

In this great land where virginity does command a premium, Richard Branson does a tango with Tata Teleservices to offer Virgin mobile to the ever growing Indian mobile subscriber population. The mechanics of the partnership has been explained quite well here. For the lazybums, Virgin is globally a MVNO (mobile virtual network operator) i.e. it buys spectrum […]

Impositioning

No, thats not an opposite, more a reminder of the days in school when we were made to write a spelling or a multiplication table multiple times in a bid to make us memorise it. Can’t remember if it worked, though the Bart Simpson version of imposition during the Simpsons titles works for me 🙂 But we […]

Contrabrand

And they asked in desperation, If you had to choose between sin and God, weaver, what would you choose? And he laughed and he said, Sin, always sin. Sin is fun, sin is forbidden, sin is, what shall i say, so sinful. They should forbid God as they forbid sin, then maybe he would become […]