A question on Twitter prompted me to write about why I call myself a full stack marketer on LinkedIn. While one reason is the audience I connect to on LinkedIn and their familiarity with the phrase, the more important part is the experience and expertise that qualifies one for the usage. This is my version.
The “fakeness” in influencer marketing is only a symptom of a malaise that is present at all levels of society. The CXOs/thought leaders who use agencies to build a personal brand are exhibiting the same duplicity. The secondary consequences on society, thanks to AI driven media creation and consumption, are probably beyond our influence now!
’10ways to unlock your personal brand’ would guarantee hits, but the problem is that I can’t bring myself to write it. That’s what the post is about. The title is because the post is related to me, and the raison d’être of the blog. To give you a quick update, I have been considering various […]