While the recession hits the economies worldwide, the cola giants have been trying their bubbly best to get the fizz back into the lives of their target audience, through hope and optimism campaigns. Pepsi began proceedings with its new logo, accompanied by a tagline “Every generation refreshes the world”. You can catch an entire set […]
So, after 5 months of work, pepsi has finally come out with its logo. The new logo is supposed to be a ‘quantum leap’ in positioning and defining Pepsi as a cultural leader. The intent, I feel, is right, if we can go by the following words from Frank Cooper, Pepsi’s VP-portfolio brands, “We felt […]
There are a couple of Citibank ads that started appearing late last year. I haven’t been able to find it anywhere on the net, finally got one of the storyboards here. This one shows a ‘home’ scenario where a woman complains to her husband about how his brother (Amar) has brought his financial planner to meet their father. The […]
Remember the fun we used to have with the Sprite vs Mountain Dew which used to be so entertaining – the ‘I want to do’ version that Sprite did in response to ‘do the dew’, in addition to the various fwds it had spawned from ‘Mount and Do’ to ‘Brokeback Mountain – Do the Dude’? […]
Does that make sense? At least as much sense as Youngistan? Unless you’ve been living in outer space, you couldn’t have missed Pepsi’s latest TVC featuring *hold your breath* *Bhansali meets Farah* a combo package of Bollywood’s latest finds – D Pad and R Kap. Hey, ain’t i allowed to use youth lingo? :D. In […]