Pantene - m a n u s c r y p t s

On the first death of Facebook Commerce…

Towards the middle of last year, I’d written a column at afaqs on how social and commerce were in a relationship. A few months later, I revisited the premise on a tangent and wrote an article for Kuliza titled “Social + e-commerce ≠ Social Commerce“. (pg 25) All through last week, after the Bloomberg report, […]

Hairsay

So, the Old Spice man increased the sales of the product. Now we can renew the debate on the efficacy of social media on the bottom line. We obviously won’t ask for correlation data. 🙂 The other side effect is that every brand manager will now want to replicate it – especially the viral and […]

~ Estd. 2003 ~

Tag: Pantene