Bitter/sweet

My “nostalgia analysis” post had an excellent comment – “I have noticed that nostalgia happens for certain things when you are satisfied with how things turned out. And then there is bitterness…” I am not really convinced by the first sentence, and think it’s a little more nuanced. Broadly yes, when everything turns out well, […]

Making sense of nostalgia

# (via) The other day, when discussing brand communication, we noted how nostalgia was such a broad platform that it would appeal to almost everyone.One moment you’re in the present, and sometimes, even without the slightest provocation, you’re off with a reconstruction of events that transpired. For instance, just a week before that, when I learnt that […]