A few days ago, I read this post that cited studies on consumer sentiment (US, UK) about brands being present on social media. There are plenty of interesting perspectives and nuanced insights but one key takeaway is that consumers feel there is a glut of companies on social media, though it seems the younger age […]
Lifestreaming and I go way back, at least 5 years. 2008 was when I wrote about it first, though the experiments had started earlier. Most of the services I’ve mentioned in the post are now defunct, but my interest in the subject never waned. From the perspectives of memories mentioned in that post to speciation […]
Google’s Project Glass demo was the best product demo I’d ever seen. The sheer possibilities with such a device was amazing, but in essence, it was the theatrics that impressed. Everyone I shared it with shared it on. It made me think of the concept of a viral. From many murmurs I have heard around […]
For a while now, I have believed that one of the inevitable consequences of the sprawling social networks we see around today, would be niche networks. This is not something we don't see around already – in fact, most of the networks or users address it in their own ways – groups/pages on Facebook, LinkedIn, […]
<context> I missed the Twitter debate, but it was still interesting to see the two perspectives shared by Karthik and L.Bhat on Nike’s ‘Bleed Blue’ campaign. Bhat’s initial post was a good summing up of the campaign, and what made it work. Karthik’s contention was that Nike did not deserve credit primarily because it was […]