Tag: Myntra

  • Mid Season Update

    It’s been just under 3 months in the not-so-new job, and I thought this would be a good time to write a progress report. The social media portion of the job – which includes prioritising objectives, evolving a strategy and roadmap for how various tools and aspects of the social web can be introduced and used in various functions, creating and streamlining processes on a regular basis, setting up measurement parameters and doing some fun experiments – would be several posts unto itself, and the learning curve of setting up a social agenda across the organisation is practically at 90 degrees! But there’s another project I started that has now reached a ‘shipped’ status. :))

    One of the trends that many people seem to agree on is the role of brands as content creators and curators. As the posts on this blog would show, I have believed in branded content for quite a while now. But that again requires an understanding of the landscape, objectives, strategy, creating and executing a content calendar, finding ways to market the content, and most importantly, over a period of time, creating and maintaining a sense of trust with the community and understanding and meeting their expectations.

    After going through rigorous processes – from choosing platforms to content planning processes to back end infrastructure to team structure and all the other steps outlined earlier and more, we finally have a fashion blog for Myntra. Though I don’t plan to contribute further to the blog in terms of actual writing, (yes, the fashion world lives to fight another day 😉 ) I did write the introductory post for the blog. Do check that out here.

    The blog has been active for just a fortnight now. I’ll be glad if you could take a look and give me your feedback, either here or Myntra’s Twitter account or on the blog itself. It’s a first step of a long journey, and it promises to be a fun ride. 🙂

    until next time, in fashion 🙂

  • Update: Autumn-Winter 2011

    The last few weeks have kept me busy, thanks to a career crossroad. I had a few options, each of which presented its own share of pros and cons. At a larger level, there was a dilemma on whether to stay as a consultant or get back to a job. This tussle is something I’d like to document in depth, so that’s a story for later.

    It was made even more difficult because the major consultancy option was with an organisation whose work I respect and whose domain is a personal interest area. I also had a couple of ‘smaller’ consultancy options, which offered work in interesting domains, in addition to my regular Bangalore Mirror columns. There was also a job option which would allow me to work with a couple of people whom I’d gotten to know through Twitter, and whom I like and admire for their perspectives.

    After much consideration and with a little help from invaluable friends over DMs and chats, the update on the LinkedIn profile now reads ‘Head -Social’ at Myntra. In addition to various personal priorities, I chose to go with this opportunity because it gave me the maximum scope to implement the concepts I frequently write about on the blog. The organisation is at that rapid growth stage where I can work towards making ‘social’ inherent in processes across domains. In addition to the ‘social’ piece, I’ll also be working on a couple of other domains.

    So, in addition to the regular kind of posts here, I’ll hope to share the experiences of creating a ‘social’ strategy and implementing it on the client side. The mandate is to embed social in fashion, not be social after a fashion, and so, I think we’re in for a lot of fun. 🙂

    until next time, job 2.011