I recently read a book on Bombay by Pinki Virani, and have promptly classified it under my all time favourites list. The book, by sheer virtue of tone and content, appealed to me, but on a personal level, it gave me some answers on my quite recently acquired unfavourable stance on Mumbai. Since this is a subject […]
At the very outset, let me state that Dido doesn’t have to do anything spectacular for her to be special to me. She can just keep crooning her stuff, and I’ll keep going back for more. So why am i trippin’ now? Because, for her latest album, ‘Safe Trip Home‘, she’s got a social media […]
Social media enthusiasts are often quizzed on the ROI that it delivers, and in many cases, ‘conversation with customers’ is met with a lot of skepticism. which led me to wonder about the kind of ROI this activity would generate. “Max New York Life Insurance has signed a Public Private Partnership (PPP) pact with the […]
Kolkata. Which is phenomenal by my standards, as though of you who’ve read the previous post might have realised. As for the others, all it takes is one sentence to bring you upto speed- i hate travelling. But this year has seen me visiting 3 of the (erstwhile only) 4 metros in the country. Mumbai […]