Tag: Mobile

Virginity

In this great land where virginity does command a premium, Richard Branson does a tango with Tata Teleservices to offer Virgin mobile to the ever growing Indian mobile subscriber population. The mechanics of the partnership has been explained quite well here. For the lazybums, Virgin is globally a MVNO (mobile virtual network operator) i.e. it buys spectrum […]

Connecting Ads

A couple of posts back, I’d written about the possibility of brands getting together to make a TVC. And Hallelujah, they’re listening :). Airtel and Nokia (and SRK and Madhavan) have teamed to bring us a combo ad, which though begins as if a lot of people are suddenly having heart attacks, has been done quite […]