Mobilisation

For those in India who look forward to the internet taking a major stake in ad spends, this (via PluggdIn) cannot be music to your ears. While the internet spend has grown by over 90% in 2007, as far as absolutes go, its a mere 2% in the overall media spend. And with the total […]

Freescale?

Yesterday’s post made me think about scale- Air Deccan certainly had that, but it did not help them much in the long run as far as profitability goes, as the UB group with its financial clout just gobbled it up. I also read a post yesterday on the evolution of service, which talked about technology […]

Sab Kuch Mobile main?

A few days back, it was announced that Airtel and Google had come together to launch Airtel Live.  Since I’ve not been there myself, I’ll take their word for it in terms of quality and the value for customers. Sometime back, the launch of  Google search on Airtel had helped a lot of TV channel […]