Tag: language

  • Mind your language?

    Aachi Masala’s ad – Malayalam transliteration from Tamil – has been providing unintentional humour for a while now. It reminded me of Karthik’s post on Quartz a while back- “How brands are hurting themselves with pan-India “Hinglish” ads“. 

    The crux of the post is marketing effectiveness and how, by not communicating in the language the audience uses every day, the communication is losing its effectiveness and its ability to persuade. “Advertising is not mere communication. It’s persuasion” is a reasoning that’s hard to argue with. The common justification given my marketers are apparently “everyone knows Hindi” and “cost”. I wondered though – can marketers be that callous? Could there be other reasons? A brief thought exercise followed.  (more…)

  • Mind your language

    we are constantly thinking, arent we, i mean we like to think that we do…….did we think when we were babies? or rather, do babies think? …i would like to get some info on that, to answer the question ‘do we need to know a language to think?”..when we think now, it is most probably in our mother tongue…mind you, i am talking of ‘thinking’ and not memories, dreams and other assorted metaphysical feelings…..a couple of sites you should check out, one is a desi one, check it out here…..theres another nice concept i got from this site, will write about it tomorrow…the other site you should check out is definitely cool, especially in this age of multimedia games, joysticks and hi funda graphics….check it out here, and now for manuscrypts trivia
    “One of the tragic things I know about human nature is that all of us tend to put off living. We are all dreaming of some magical rose garden over the horizon – instead of enjoying the roses that are blooming outside our windows today”…Unknown