Provoke the Woke?
Across the world, brands are waking up to the need to be part of larger cultural narratives. But being ‘woke’ brings its own challenges.
Tag: Jeff Bezos
Change Strategies
It was mid last year when I wrote The Change Imperative, which was as much a note on massively changing business dynamics as it was a note to self. I thought the new year was a perfect time to revisit and explore how brands and business can use change as an opportunity. The new year […]
Agile @ Scale
Prelude I think I used ‘dis-aggregated social network‘ on this blog for the first time in 2009, referring to Google’s basket of services that were connected relatively flimsily then. IMO, Google has always been that way, even including Google+. (read) I remembered it when I tweeted this about Facebook – around the time news of their […]
A culture of innovation
More than four years ago, I’d written a post juxtaposing product and consumer life cycles wondering how products could evolve, yet be relevant to users at various stages of their usage maturity. Personalisation as a theme has advanced much since then, and web based services are definitely closer to cracking this. I also got a […]
Manufacturer, Market, Media
Sometime last year at Myntra, we were having a planning meeting and everyone was asked for their take on the future of (fashion) e-commerce in a 5 year time frame. I confessed that I had no idea, and asked the group whether they had heard of 3D printing. Since this was before the hype machine […]