Tag: interfaces

  • Interfaces : body and beyond

    About a year and a half ago, in An Ambient Future, I had written on how our interactions with the internet will move from switching it on (on specific devices) to an always on ambient version powered by objects beyond mobile devices (IoT) and inputs beyond touch. In the last few months, I have seen more indications of this movement.

    Shipments of mobile phones are trending downwards (via) Has the potential of paradigm shifting upgradations on the mobile device peaked? It does seem so. The value, as Neil Perkin says, is shifting towards service, powered largely by AI. A word on wearables – nah! (at least not in its current form) I think it will most definitely have excellent application in sports/health/fitness, but I find it difficult to see it as a mainstream UI successor to the mobile device in terms of scale. On the other hand, Google Home and Amazon Echo (and Dash) are significant advances on alternate interfaces.
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  • Information & Interfaces

    I’m still stuck on the narrative of consumption – both on the intent and interest front, as I wrote in Intent, Interest & Internet Dominance, as well as on the interfaces through which it will happen, something I started writing on in Consumer- facing AI : Phase One.

    In this era of abundant choice, a device I use when fighting battles with myself on personal consumption is the can-want-need framework. ‘Can’ is made increasingly easier now because of convenience, ‘want’ by the choices around, and sticking to ‘need’ is a very difficult task! I read a really good post which has mirrored this in the (consumer) technology space – “How Technology Hijacks People’s Minds…“. (more…)

  • Of destinations and feeds

    In An Ambient Future, I had written about how Google was potentially poised for something really interesting because technically, it had things in place to harness mobile, social and sensor data and overlay it with machine learning and AI. An early version of how this data could be surfaced contextually and be shown in an interface would be Google Now, as Christian Hernandez had pointed out. And that was why I was quite surprised and dismayed when I read that most of the team that had been working on Google Now had left!

    The larger context though is about content discovery and two possible approaches to it – destination (platform?) and feed. I remember reading Neil Perkin’s post on the subject last year (it’s a fascinating rabbit hole of related reads, you’ve been warned!) and it has had me thinking ever since, especially in recent times, with apps increasingly replacing the traditional website as a destination. So far, the feed largely served as a distribution method to destination, but I believe it is no longer that simple on the web, let alone mobile.  (more…)

  • Brand Interfaces

    A couple of months ago, I had written a post on the inevitable ambient future of what we now call the internet, and the role of AI in it. The post was mostly on the rapidly changing nature of interfaces. The ones we actively interact with – mobile, VR/AR, gesture/haptic based tech – and the relatively more ambient ones like a certain kind of wearables and IoT. In that post, the argument was that Google was best placed to tie together data from mobile, social, sensor, location etc and give it context with the help of AI. (Hello, Alphabet!) As this Wired post states, Google is not a search company, it is a machine learning company. Do read about Google Brain while you’re at it! It has a role in several Google products we use, and shows the potential of what is possible when machine learning really works on content surfacing.

    But all that is only context setting. Something that has been occupying a lot of my mind space these days is the impact of these continuing developments on brand communication and distribution. For years, the limitations of traditional media have forced brands to communicate to lumpy masses of ‘target audiences’. As the internet transitions into a much more ambient an ubiquitous form, all of brand marketing will be digital either overtly or under the hood. But even digital’s early versions have been on the same path, with incremental changes based on intent/interest. That, I think, is about to change fast. This superb article on the same subject puts it really well – we need not simply digital strategies but strategies for a digital world. It also explores the technological and platform advances that will allow frictionless experiences for consumers and what it means for brands.  (more…)