‘Influence’ as a subject has been popping up on this blog since 2010, the last post sometime in Feb 2014. In about half a dozen posts, I wrote about influence in the context of the landscape and complexities, visibility-credibility framing, the data driven approach and its challenges, ‘micro celebrity’ price tags, brands’ usage of influencers as […]
BlogAdda and I go a long way back, practically to around the time they were born, and when I was asked to be a speaker at #WIN14, there really was no question of not going. The icing on the cake was being a part of this excellent list of speakers! My favourite talk of the […]
Last week, I read two stories on influencers on sites that influence me. 😀 Since that’s a topic that has been seen here before (1,2,3) and it’s been a while since I’ve written about it, a couple of cents. YourStory’s post, I cheered, despite failing on their influencer scale, (of 5000 twitter followers) because it […]
Speaking of trust, between a corporation and consumers, one of the earliest controlled version of ‘outsourcing’ it was celebrity endorsements. I use ‘controlled’ because organic WOM is not really in the corporation’s control. Though it is still in vogue, the credibility is possibly dented thanks to abuse by the endorser, the endorsed and a media […]
It’s been just over a year since my last post on influence, but a couple of very interesting articles, and a few advances and observations makes this a good time to visit the subject. I am in touch with both the custodians of my influence these days – Klout and PeerIndex, and like to experiment […]