I read two quotes in a completely unrelated (to this blog) context – Ashwin Sanghi’s “Chanakya’s Chant”, a work of fiction – but was intrigued by the perspective when I saw the ‘brand-social’ domain through this ‘framework’. The quote to start with is the one by John Wooden “Be more concerned with your character than […]
Though the Old Spice man campaign (earlier post) was famed for its creativity, the other important part about it was the near real-time operations involved. More recently, I read about Kraft’s plans to turn 5 chosen tweets into TV ads for its Macaroni & Cheese product. Even more interesting was Coke getting Maroon5 to compose […]
When I wrote this in last week’s post – “‘social’ as it relates to friends and followers’ overrules ‘social’ as a relationship between brand and consumer”, in the context of how brands use social media, I also became more conscious that despite me relating to Facebook and Twitter as a means to connect with friends, […]
There was this experiment suggested in ‘Tomorrow’s God‘ – to look in the mirror and stare into your eyes. If you concentrate and hold your gaze long enough you’ll begin to ‘step outside yourself’ and ironically, have a more objective view. Its a bit similar to some meditation techniques, I think, and though I read […]
We’ll start the thought from the easiest place. Facebook. 🙂 From industry leaders quitting Facebook to TC stating that media attacks on FB are getting out of hand, to Facebook deciding to launch ‘simplistic’ privacy options, there’s a ton of reading material out there. (I liked Danah Boyd’s ‘rant‘ quite a bit) But let’s get […]