Tag: ICICI Prudential

Cause and Effects

Sometime back I’d written about the potential of the net, and especially the latest community version to do good to humanity. One of the startups that was presented at TC50 (had written about TC 50 in the last post) was CauseCast. Its aim is to bring ten non profit companies into the spotlight every month. […]

Viral Fever

I happened to read from here and here about this, a ‘viral’ from makaan.com. As said on WATblog, it rehashes the Lagaan mixture of two of India’s most influential properties- cricket and bollywood, and not exactly in an earth shattering new take either. So, what’s it about virals that seems to have forced Brand Managers […]