Brands, Identity and Consistency

So, Google+ kindly consented to host brands and organisations on the platform (announcement) and immediately gave examples of pages already available. These include Pepsi, WWE, Burbery and so on. The typical ways most brands have approached their new Google+ page is to use the features of the network (mostly Hangouts) to reasonably good effect, in addition […]

Weekly Top 5

This week’s updates include the completion of Microsoft’s Skype acquisition, Dell and Windows 8 devices, Bing branded deals; Zynga’s IPO, new games, Zynga Direct, Angry Birds and IPO plans; Facebook’s acquisition of friend.ly, association with Walmart; Apple’s pre-orders for 4S, launch of iOS5, Foursquare’s launch of Radar; Google+ userbase, closure of Buzz, and the launch […]