Tag: Google

  • It starts..again..

    Facebook is on the march, though I have no clue about the destination. A few days back, I read about the ‘Search Inbox’ feature getting added, that’s after the overall search was revamped and the rumours of the “Everyone Button“. With photo sharing, a revamped mail box, status updates, videos, games, I guess I’ll have to correct the earlier statement and say that the ‘walled garden’ has offered enough evidence that it is making itself *the* destination.

    I remembered an article I read a couple of weeks back on how its this merging of activities on facebook that has given it a growth of 8.54% growth in the last month, as compared to Twitter’s sudden fall to a relatively dismal 1.47% growth rate. As Shefaly pointed out the last time I’d compared the two services, there’d still be an audience that consider the Twitter protocol more useful in spite of Facebook’s ‘charms’. A general comparison of the user figures would show that Facebook has the mass. Whether the Twitter audience is a good enough number, time will tell.

    The other interesting article I read was about the social network identity crisis. For one, this is not about us, the users, but the networks themselves. I’d written sometime back about LinkedIn’s attempts to be like Facebook, which thankfully didn’t develop much. This article compares LinkedIn, Facebook and Twitter, and their overlap. Friendfeed is another unique character in the mix, and serves well as a great aggegator, though it does appear geeky as far as the average user of Facebook goes. Like I’ve said before, Friendfeed thinks up all the neat stuff, and Facebook makes them popular to the masses. As for LinkedIn, their ‘official’ networking positioning keeps them at a safe distance now.

    But yes, the battle, in different manifestations for several years now- as mailboxes, portals and so on, has been for the spot of destination site, or rather the starting point of the user experience on the web, the first site a user opens on his browser, the base. And that’s the reason i feel that the recent spate of Facebook’s initiatives, while they seem to be aimed at replicating the utility of Twitter, are actually targeted against Google, and specifically, Wave. The approach of both are actually from two opposite directions – Google, from Mail and Talk to the spectacular collaborating, sharing and weaving features of Wave, and Facebook from social networking to newsfeed, to chat and mailboxes. Wave is Open Source, Facebook is opening the stream to developers. It will be interesting to see whether there can only be one/couple/all survivor/s from Wave, Facebook and the simple appeal of Twitter.

    until next time, Wavebook 🙂

    Update: Excellent post on Facebook vs Google, (click it, dammit :p) and here too, and why Facebook has a chance.

  • Re: Search

    There’s this lovely Greasemonkey script that does the job of getting the best of both worlds- Google and Twitter, for me, but then it would be quite interesting to have Google bring out a microblogging search engine. (conjecture, but very much in the realm of possibility) In fact, with the recent pain I’ve been having with Twitter Search, it would actually be a big help. What this would do to Twitter Search and would Google add sense (in terms of ‘authority’/ relevance etc and indexing shared links) and Ad Sense to it, and would they share revenues with Twitter are a few questions that interest me. Let’s wait for the engine before we talk about that.

    Meanwhile, the Facebook vanity url brought out an interesting service from Social Too. According to RWW, Social Too is “extending our existing Facebook profile redirect URLs, which redirect yourusername.socialtoo.com to your Facebook profile, and adding an additional layer of analytics to the whole process. So tonight, you’ll be able to get a Facebook vanity URL and get the SEO benefits, but the URL you’ll want to hand out to all your friends will be your SocialToo vanity URL because we’ll provide statistics around those clicking on the URL, the browsers they’re using, where they’re located, and where they’re clicking from.” This would be a very useful resource for brands and even people, just ask any blogger who obsesses over page views 😉

    So what is Facebook upto? I just read that Facebook has rolled out a beta version of its news search that allows people to search their News Feeds and brings up results chronologically from their streams. It means that I can now easily see what my friends think about a recent event/product/service, and that can be notes, videos, status messages, photos etc. ( I did ask for that 🙂 ) The kind of search results that used to get displayed in the earlier avatar of search (people, groups etc) are now listed on the side. (via Tech Crunch) Wonder if it searches comments on the shared content too? Also, thanks to this beastly tweet from Karthik 😉 ,  I noticed that there is a location tab in my newsfeed now. Nothing much for now, but that is a start, and they could add events, among other things. For instance, since a lot of people are auto updating their Twitter status on to FB, I noticed quite a few with the #cisia tag, which is for an event happening in Bangalore. But both the friends using the tag are from Mumbai, so they don’t show up in the Bangalore feed. But yes, it is a start.

    So it does seem that Bing’s launch and the simultaneous bundling of One Riot with IE8 (One Riot is a real time social search engine) has shaken the search box a bit, especially in the realm of real time, though it could be just a coincidence. I have wondered why Bing didn’t launch with some One Riot like mechanism, that would really have been a differentiator, at least in the short term. A reason why I should use Bing, which seems the problem that MS should be addressing.

    Before we end, while we’re on Search, a couple of services I came across that you might want to look at. Hunch, a new discovery engine, from Caterina Fake, co-founder of Flickr, helps you answer questions, basis its understanding of you from the questions it asks you and your further usage of the site. Yep, this is a decision engine which asks you a few questions first 🙂 Mashable has a full analysis on it. I’ve just started using it a couple of days back, and it takes some time to get used to, and what it can do for you is directly proportional to the time you spend on it. So the task for Hunch would be to keep nudging people to interact with it more.  While I did start with a simple question, for which the sponsored link was an obvious choice, i think the question-answer way of search gives sponsored links a lot of relevance. I like the me+crowd way of answering questions and I think it just be the kind of service that grows on you. The other service I came across is Aardvark (via WATBlog – and they’re giving away free invites) which again uses a community network (via IM) to answer your queries.

    Google has claimed that search is in its infancy and there are many avenues for new and existing avenues to explore. Now while Hunch and Aardvark seem to be great products, if Google puts its mind to it, there’s no reason why it cannot replicate either of the services, especially considering the data it has of me from its various services I am a user of. Also, Wave, when it happens, can build on the power of incremental networks easily.  If the microblogging engine does emerge it will give Google the path to real time too.  The advantage for now, is that once these services reach a certain usage level, a me-too product, even from Google will have to work hard on getting people to jump ship, simply because of the lethargy and the time, content etc already invested.

    until next time, the search continues

  • Facebook, Twitter, and the future Wave

    Call it coincidence, but in the last few days, I have read two detailed interviews of the founders of two of the most talked about services  these days- Facebook and Twitter. Coincidence, because my last post ended exactly there – the future of Facebook and Twitter in light of the impending Google Wave.

    Inside Facebook had an interview with Mark Zuckerberg a few days back on his plans and the direction which Facebook would want to take. It starts off with how Facebook’s profiles are based on real identities and that has been at the core of Facebook’s activities, the Newsfeed, the developer community built around the Facebook Platform, and the more recent Facebook Connect. He points out how real identities drives communication, siting examples of how mail on FB is used a lot since people need not remember someone’s mail id. He discusses the rise of content creation – specifically photo sharing. (where Facebook is speeding ahead of competition) On another front, Facebook is also testing out a payment service, which if aligned with Connect, can be useful outside FB too. While on currency, he clarified that FB aims to be cash flow positive next year.While he expects music, location based services and travel to be the main verticals, he says that gaming has been the surprise package.

    Search Engine Land’s talk with Biz Stone on Twitter was also a very interesting read, thanks to references to the repositioning of Twitter, as a sharing and discovery service, aided by the ability to form groups, a redesigned homepage. He also discusses the importance of real-time search and the ballooning of rumours that happens on Twitter. While on the subject of the recent change to the @replies sharing, he talked about creating ‘playlists’ of people that can then be shared.He also spoke about the importance of SMS and how Twitter can be made more useful to beginners – “what do you want to find out” instead of “what are you doing?”. Meanwhile, in a panel discussion in New York, Twitter exec Jack Dorsey commented that he wanted twitter to be as ubiquitous as SMS, but obviously much more advanced and useful than that. I also saw a very useful article recently that discusses the 10 ways Twitter will change US business, which include hyper local marketing, measurement of other media, replacing message boards for stock/financial discussions, democratisation of media, data mining, news alerts, micro payments, effect on telecom companies and governmental agencies, and fund raising. But there’s something about Twitter that goes beyond all this, maybe I am a bit biased, but check out this excellent read on the subject.

    Now in this context, let’s take a look at Wave. If Google is able to sync existing high profile properties like You Tube, Blogger, Picasa, News, Calendar, Latitude, Orkut and even say Knol and Reader, a lot of the advantages of Facebook that pertain to real profiles might cease to be huge advantages, since my connections on Google are usually people I already know – real people, so to speak. The other point is that all these services have quite huge crowds on their own, and sets of crowds that use combinations of these services. It remains to be seen whether Google finds it worthwhile to provide integration options on Wave, and then top it with real time conversations, and the ability to create portable waves. The consolation for FB is that so far, Google has not been able to do any breathtaking synergy exercises.

    Twitter seems to be moving towards harnessing the power of crowds to help people find what they’re looking for. Twitter’s dual strengths, IMHO, are still its simplicity, that allows it to be used for a variety of purposes, and the army of developers who create apps that actually transform these concepts into usable tools. The overlap of my Twitter crowd and Gtalk (and so possibly Wave, when that happens) is in decimal percentages, but if Wave can use its ‘openness’ to connect friends of friends..to a few degrees, that advantage might be lost sooner than later. Wave might also be able to replicate the real time advantages and the ease of use that makes twitter so useful. To be noted that twitter is working on Verified Accounts.

    I’d say that both Facebook and Twitter have to work harder and faster if they’ve to offset the effects of Wave. They will obviously not disappear overnight, but users might actually question the ‘utility’ of being on the networks. On its part, Google’s success with Wave will all depend a lot on how they manage to integrate their services, and the kind of apps that the developer community manages to bring out.

    until next time, the changing status quo? 😉

  • Wave Content

    And just when Microsoft seemed to get moving on Google, with Bing, its new search engine (in case you haven’t heard) with a $80-100 million ad budget, and bundling the real time social search engine OneRiot with IE8, Google comes right back with what could potentially be a game changer for a whole set of services, including Facebook and Twitter, in addition to the obvious mail, and search services. Last week, most of the web world were giving raves for Google Wave. In many ways it took the zing out of MS’s announcements.

    Look no further than Mashable’s Google Wave guide for details. To summarise, Google Wave combines email, chat, IM, wikis, social networking and many other potential uses. A ‘wave’ is a conversation thread that can feature one or more friends and even bots (that can source and modify information, communicate with users etc) and have documents, videos, images, maps etc, there’s drag and drop file sharing too. It can be modified by any participant, who can also add other participants and all this and can even be taken outside to say, a blog. And all this is real time, and really real time, where I can even see the other participant/s typing.  There are also gadgets (like Facebook apps) built on the OpenSocial platform. (so if someone develops a Scrabble gadget, we can play a multi user game live, and maybe add photos of our playing while at it). And there’s an API for developers to build more and more applications. To really understand what the fuss is all about, check out the video. Its way more than an email+real time communication and collaboration  tool on steroids. But with all this content, Google really needs to have a lot of storage space.

    httpv://www.youtube.com/watch?v=v_UyVmITiYQ

    Wave seems to be aiming at turning the entire concept of social networking on its head. Instead of a single service (Facebook/Twitter), a conversation could be started on anyone’s Wave interface, participants dragged in, and new content created and collaborated upon, and then taken outside. Take a few Google products, for starters – Blogger, Google News, Picasa, YouTube and imagine what one could do with real time collaboration on these. Create a post, have live comments, and then post it. Wait, maybe I won’t even bother to post it!! I am wondering what sort of privacy settings would happen here, would we able to create groups (like say, FB) and set different criteria for different sets?

    Now, look outside Google, say Twave – Twitter + wave, that uses a Tweety Google bot to display your entire Twitter feed on Wave, where you can archive it, thread conversations and so on. Imagine what this could do to say, news reporting. Live wikis, with witnesses collaborating to create authentic news stories, and the crowd being the check and balance.

    Gmail is addictive, and many users usually neglect their other ids after they become used to the functionality of GMail. If Wave does deliver all the above, then the season’s favourites – Facebook and Twitter really need to look over their shoulder, more so, because the new stream creator is not just another player, its Google. There’s another aspect I am thinking about. Mashable’s testing report states that “Central to Google Wave’s interface is search – you create specific searches based on not only keywords, but activity, history, person, and more.”  Unlike FB and Twitter, GMail users are used to ads, if Google Wave starts off with ads, the resistance to it might not be a lot, especially if they’re of the useful contextual+semantic kind. Twitter was called a protocol (Seth Godin, I think), perhaps the protocol standards have been upped.

    Meanwhile, though i think that Google Wave is a great piece of work, as always, I am also worried about Google being the beginning and end of my web experience. There’s just too much power there. 🙂

    until next time, surf the wave

  • What do you recommend?

    One feature that helps add weight (generally) to a LinkedIn Profile is ‘Recommendations’. I’m not getting into debates on how it’s used etc, that’s a subjective thing, but someone else acknowledging that the concerned person has certain skills does help. Facebook recommends friends, Twitter recommends users to follow. These are three layers – in LinkedIn its a human, in Facebook its an algorithm basis the user’s location, friends etc, and as for Twitter, well, Twitter just decides – no algorithms. But its ok, we recommend links to each other on Twitter. 🙂

    A few activities recently made me think of recommendations. Two from Google and one from Facebook. A TechCrunch article from a few days back states that Google Friend Connect now has a widget that can help publishers know (and display) which parts of their websites their visitors like best. So it helps both parties. I’m guessing it should also help Google figure out a little more data on who reads what where, and therefore some thing that can be used to improve Ad Sense’s effectiveness. 🙂

    One of Google’s services that uses a recommendation mechanism is Google Reader. Google has now added a feature on Reader that lets you know which of your friends are still worth following on Reader, basis your consumption of their shares. I wonder if they’ll utilise this data for new users – eg. if A and B are existing users and C joins the service, will Google use the A’s and B’s data to help C start off? I also think users should have the option of sharing their own trends data with each other, tools can be used to enhance utility – eg. if i know that 90% of my friends are following TC, then I might share less of TC items.

    Meanwhile, RWW thinks that Facebook has to be working on some recommendation technology. With those thumbs up and down signs on ads, I won’t be surprised if Facebook uses that on friends – ‘Manu liked this ad’ (so we’re serving this to you, since you’re his friend) and one more ‘rebellion’.

    Also, from RWW, a related topic, for a larger perspective – Linked Data. “Sir Tim Berners-Lee, the inventor of the Web, gave a must-view talk at the TED Conference earlier this year, evangelizing Linked Data. He said that Linked Data was a sea change akin to the invention of the WWW itself.” We are moving towards a web that’s increasingly inter connected.

    That made me think – we’ve reached a state where you can now login to Facebook with your GMail id (not vice versa yet), thanks to its working with OpenID. There are tools on existing social networks (and new services) for location based social networking. Made me think of the potential of a larger recommendation based web experience, that can then spill over on to real life. Recommendations are already being used, even in online commerce.

    But what it actually made me think is about a larger system where say, Facebook, the ad publisher and I will all share revenue if the friend does some positive action on the ad served to him, thanks to me. And of course, Google will then use this info to serve ads to me later, or utilise this on its own Friend Connect + iGoogle+ AdSense . 😉

    Virtually connected lifestreams and real money. The friends of friends of friends connection utilised upto a huge degree (with privacy controls) – its not a real social connection, only an algorithm that would calculate relevance basis the degree of separation and the history of activities. Recommendations of ideas, links, ads, people, jobs, music, books and any kind of products, services etc.. an algorithm boost to ‘serendipity’, if you will 🙂 It even works the other way, so  if you say, log in to a site to check out products, it immediately searches to see if there’s a recommendation it can push at you. Trust automatically plays a key role, and how well past recommendations have worked for you.

    Meanwhile, let’s hope that Google doesn’t make a social algorithm to top the one they’re working on now – to identify which of its employees are likely to quit. A recommendation feature that allows one employee to suggest another would be a Google killer. 😉

    until next time, ahem, some social advertising -I’d recommend watching this space – for a virtual interview 😉