Square Routes

Despite my niggle with location based services (specifically Foursquare) – that the game part is taking away from the social/utility part of it, I still believe that they’re an excellent step towards bringing reality and the virtual social networks closer. And hence, I do pay attention to the developments in the domain – from how […]

Endurance Models

I’d ended last week’s post wondering about the role of durability in the design of communication and organisational structures. Dina has continued the discussion on her blog, adding on some very pertinent questions. Do visit and add on to this very interesting thought flow. I got myself three threads of thought in her post. One, […]

The Fifth Estate?

I remember an almost-discussion on twitter a while back, with shefaly and gkjohn, on whether was a tech company or a media company. The context was the Android getting space on the otherwise bare Google homepage. That would have a reach greater than perhaps most, if not all media giants. And thus I thought about […]

Trust & Context

The Tiger Woods saga continues. And though I have had fun (like this) at his and Accenture’s expense, the entire series of events did make me wonder again on endorsements, especially after Accenture dropped Woods. The topic of endorsements is something I have written about earlier too – of how blogging/tweeting ambassadors would react to […]