Tag: Goodhart’s law

A proxy life

I have forgotten where I first came across Goodhart’s Law. It was probably Farnam Street. It states that “when a measure becomes a target, it ceases to be a good measure.” An illustration should help. In the organisational context, it serves as a great lens to evaluate strategy and progress. As the illustration above shows, […]

Occult of personality

The “fakeness” in influencer marketing is only a symptom of a malaise that is present at all levels of society. The CXOs/thought leaders who use agencies to build a personal brand are exhibiting the same duplicity. The secondary consequences on society, thanks to AI driven media creation and consumption, are probably beyond our influence now!