I ended last week’s post comparing the previous season’s buzzword ‘social media’ with gamification, and the need for brands to evolve their own way of utilising it. Though it’s easy to find a huge number of case studies that have been generated on the use of social media by brands to interact with consumers, the […]
I’ve spent quite some in the last week exploring gamification – going through documentation and perspectives that have been shared online. While there’s a simplicity in the basic concept, application is a totally different story. So as with all games, I’m going to navigate step by step, until a larger picture reveals itself over a […]
Yes, it is quite the shiny new object in the marketing/enterprise conversations around the web. One of the positives is that there are always new and updated resources in addition to some well thought out perspectives from advocates as well as naysayers on its applications on the consumer facing side, as well as the business […]