fragmentation - m a n u s c r y p t s

The utility of a brand

After the ‘social product‘ post, the brand guy in me wanted to reconcile this evolution of the product with the brand story. After all, ‘network effects’, ‘purpose’, ‘community’ etc are essential parts of the brand story as well. But I thought of stepping back a bit before moving forward. The ‘tyranny of the big idea‘ […]

Of fame and purpose

I completely missed Bigg Boss 6. Except for knowing that the arrested-for-sedition cartoonist and Sapna Bhavnani were participants, my exposure to it was limited to lunch conversations at office, where two of my friends seemed to be avid followers. 🙂 I thought my ignorance was only fair, since they are usually clueless when I mention […]

~ Estd. 2003 ~

Tag: fragmentation