Change is here, hard cash?

The question I posed on the Digital Marketing India group in LinkedIn, on whether advertisers would consider Facebook a better place to spend than Twitter, post the FB redesign, yielded a good discussion. Inevitably, the discussion entered the territory of whether the redesign would alter the status of the differentiated audience that each provides, and […]

Brands among sheep

A few days back, I read a post on Adage, about how Facebook has become a place to collect friends. A large part of the post was about how people one barely knew became ‘friends’, how we all seem to be involved in each others’ lives in superficial ways, merely by sharing stuff we do, […]

Connecting people

It might be time for Nokia to rethink that line, thanks to the following recent launches- Google Friend Connect and Facebook Connect, both of which offer data portability across sites which have implemented the services. It got me thinking about online identities. Before we get to that, a bit of introduction. Facebook Connect, when implemented […]

Social Advertising

A post on the WindChimes blog sparked off an interesting argument on whether banner advertising on Facebook is called Social Media Marketing. But before we step into that, a quick look at what Facebook has been upto recently. Facebook recently announced that users had uploaded 10 billion photos on the network. Considering that Facebook’s not […]