Tag: experience

  • Waking Life?

    (not really to do with that excellent film)

    All good things have a season finale, and when it happens to be the last season, the event becomes all the more poignant. Boston Legal has been my favourite show for a while now, and I am a huge fan of Alan Shore‘s sense of fairness. And while the description is tossed around a lot, there really can only be one Denny Crane. True, the last season was lesser than a shadow of the earlier ones, however it still didn’t take away much from the series. But yes, case closed.

    Which brings me to what I shall now be doing on weekdays 10 PM.Yes, I could read more or browse more, but when one has been following a show for quite a while, one does feel a sense of emptiness. It led me to think about how a life is spent nowadays. Sometime back I had wondered whether everyone’s life would be ‘interesting’ if it were to be fitted into a 2.5- 3 hour movie. Interesting relative to the daily routine that a typical life follows. Yes, the ‘different’ vacations included. And yes yes, there are those who lead an interesting life 24×365, ‘it depends’ blah blah, let’s forget all that, let’s say I’m talking about mine. Subjective, and at least a few others I know of.

    So, typically, there’s a routine, work, dinner, television/internet, weekends, shopping, cinema etc… How many of these are conscious choices and how many happen by default? Not the conscious choice of choosing say ‘Lost’ over ‘Ugly Betty’, but at least a couple of levels above that to say watching television vs going for a walk. Does the former happen by default,unless of course a health scare suddenly makes you stop, think, and take a re-look at perspectives, and therefore go for a walk?

    So far, I will have to admit that mine happens by default. And what typically happens is that when a template is broken, like in this case, there is a sense of ‘boredom’ till a replacement is found. On twitter, these days, I find a lot of versions of the “I’m bored” tweet in my stream. It made me wonder about how we really spend our time, about multitasking. Heh.  About incomplete experiences. As real time and technology advances are made at dizzying spaces, I think the templates are being formed faster and the dependence on them becoming stronger. Even at this stage, the differences between the tail and the dog are blurring. What really matters to me – the experience, the sharing of the experience, filling up waking hours, racing with time to complete x tasks in y time? What is the driver? Damn, its not even a who.

    So I stepped back and asked why it was so? Is it because I never thought about it that way? Is it because it is easier to make a template and follow? Oh yes, switching on the telly, or playing around on FB is definitely is easier than figuring out what one wants, how one wants to spend one’s time, and other such difficult questions. These require an effort,  not just in thought but in deed (eg.trying out an interest like the ‘learning how to play the guitar’ route) and answers to tougher questions in the background. Or then again, is it because of a fascination, a way of living vicariously through the real and fictional characters – on the net and television? Or to ensure that there is no time left for such thoughts, because I know they’re difficult ones? I think a bit of each, and anything else you’d like to add?

    And so, is it possible to make conscious choices every moment? Would that be the best way to fully live a life? I wonder what it would do to ‘expectations’ though – set me free or get amplified, for isn’t each expectation derived from a previous direct or indirect experience? But that can be dealt with later, for now, the idea, to use Mo’s words is to (edited) a wee bit “devour every little bit of whatever is on your platter”, and yes, I need to consciously decide what’s on the platter.

    until next time, crouching potato 🙂

  • Twitter lists, Social Search and brand content distribution

    So its been quite a while since Twitter lists launched, and the ego seems to have stopped trending now. The open API means that we can hopefully see a some interesting apps/services (eg.directories like Listorious or alert systems like Listiti) soon. In fact, Twitter has already made an interesting widget, which you can see in action on the left side, at the bottom. Its a list of people who create/share content/have an interest in the Indian web space.

    Meanwhile, though Twitter lists will add a new dimension to search – people, content etc, like I mentioned in the last post, and create perceptions about people (basis lists they appear in), there are already directions which make me feel ambivalent (country lists, and I agree largely with this take). Even as they try to balance utility with threats like spam, I wonder what features Twitter will add to lists – feeds of lists, search (and advanced) within list tweets or add this option in existing search, one click DM to all members of a list (at least by the creator for starters),  or at least a way to send a tweet to only a list (so that I can be more pertinent to specific kinds of users – eg. there are those who hate my godawful puns, but like the links I share 😀 )

    (Let me know if these exist in some form – even on apps, and add on the features you can think of)

    Another line of thought occurred to me while on Twitter lists – brand communication. It started off by me wondering whether we’d now see brands occupying Twitter backgrounds of relevant lists (considering the web interface is still the most used source of tweeting) say, Star World on a a Heroes/Lost fans list, Kingfisher on a beer fans list. (all of you brands pay Twitter and the list creators, please) Taking that further, would we have brands create lists? Hopefully, not just something as vanilla as their fans, but say, a relevant common interest topic. 🙂

    This led to a larger picture of how brand communication’s distribution would evolve. This also fit into last week’s post – aggregation of content and serendipity. How would brand communication fit into the varied methods of content consumption, aggregation and discovery?

    Even as new distribution and consumption patterns develop rapidly, the identity of the traditional distribution means i.e. mass content creator-aggregators (newspapers, TV. and even web entities) as just a platform for vanilla advertising (and that includes ‘innovations’ like force-fitted editorial) has been changing for a while now. For example, Yahoo, even as it takes steps in creating and curating content, is also making deals “to help marketers creatively incorporate their brands into original online programming. The programs will appear exclusively throughout Yahoo!’s network of leading media properties including News, Sports, Finance and Entertainment.” ESPN Sports Center worked with Toshiba to create advertising that illustrates specifically how ESPN fans could use Toshiba TV sets and laptops. But all that’s still only creating more context. Seemingly seamless content and advertising, tricky territory, that.

    To compare it with say, Twitter lists, the latter already have the context and the audience in one place, and these are created by the audience themselves. Isn’t that at least a step ahead. Meanwhile, there’s another way of looking at it – the Google way, using Social Search, and that includes not just Google’s own services like Reader, Profiles (and that means all your other service details you shared there and your respective networks), Mail contacts, but also Twitter. That means, when a person is searching for information, Google can now give him socially layered real time results, quite a good start to a man+spider filtered way of search. I have to wonder (again) how long the SEO way of making sure the brand website appears on top will work.

    All of the above – traditional content platforms, social platforms, search are different kinds of people and content aggregators, and options for brands to create/share content (self created or UGC) in. While it might look challenging, it offers enormous possibilities of tailoring content according for the brand’s different audiences and their needs. They have varying sets of positives and negatives, several parameters will decide the medium, but as far as the message goes, interesting content is now, increasingly and thankfully mandatory. 🙂

    Brands have always been experiences. Brand communication has sought to build/reinforce/manage perceptions. In an unconnected world, the audience had to rely on the communication, and the small set of experiences that they knew of – their own, and those of their circle of friends, relatives etc. In a connected world, the audience will experience in many more ways, and the content they create will be shared and distributed in ways they deem fit, across a much larger audience. Perhaps, now, the experience is the message, and the audience is the medium.

    until next time, medium, message and mob mastery 🙂