Everybody Lies
Everybody lies, as the title suggests, to their colleagues, friends, spouse and most importantly, to themselves. What they search for, and what they click, are better indicators of their true nature. This is the premise of the book, and a major portion of it is dedicated to reasoning out how the troves of data we generate can lead to fundamental insights. But it also provides a counter balance towards the end – the limits of data, intangible measures and the ethics of mining data. The potential of data to create new understanding in social sciences and human behaviour – reason enough to read this!