Can brands be truly empathetic?
On one hand, the pandemic has taught us the value of empathy, on the other, marketing efficiency continues its race to convert the customer into a numerical possibility. Can a brand then be truly empathetic?
Tag: empathy
The intrigues of my empathy
Simran was on TV, and though I didn’t watch the entire movie, I was intrigued enough to read up about Sandeep Kaur – the Bombshell Bandit, whose life it is vaguely based on. A tragic story of a 24 year old, who will most likely be unable to live what one might call a normal […]
Empathy with AI
I have increasingly felt that our ability to find common ground is rapidly diminishing. This has a cyclical relationship with empathy and therefore our ability to empathise would reduce too. Since a big pillar of our species is cooperation, there is a good chance that the loss of empathy would lead to extinction. This is essentially […]
Empathy & Extinction
In Sapiens, Yuval Noah Harari explains how we’re the most dominant species on the planet because we’re the only ones able to cooperate flexibly in large numbers. The ‘funny’ part is that the things we cooperate on usually exist only in our collective imagination – religion, nation, money. Intersubjective realities. But it gets funnier. When […]
Choices & Happiness
A belief system I strongly held on to for a few years was that we always have a choice. Absolutes most usually fail. Some life experiences later, it seemed to me that determinism made more sense. In an everyday life scenario, this meant that many a time circumstances are such that we don’t really have a choice. On […]