We’ve gone a long way since Keynes predicted in the 1930s that we will have a 15 hour work week in a few decades. When I started thinking about why we (the majority) never really got around to that, I realised that many parts of our lives are increasingly being optimised for efficiency, and that too for its own sake. When do we say ‘enough’?
Timehop, which takes me on a nostalgia trip everyday, reminded me recently that it has been a year since I wrote The Change Imperative. The opening slide features a quote – “If you don’t like change, you’re going to like irrelevance even less“- attributed to Gen. Eric Shinseki. In the times we work in, I believe this […]
Though not by design thus far, I have actually been expanding on the 4P (planning to add one more) framework I wrote about in Agile @ Scale. The attempt is to help me navigate the concept of brand in a rapidly changing landscape. The Change Imperative tried to showcase some of the possibilities of these […]
One of the ways to measure brand communication is to view it through the prisms of effectiveness and efficiency. I sometimes get the feeling that with time, mass media became more of an efficiency game. Then social technologies came along and forced the marketer to acknowledge (the forgotten) effectiveness criterion. That would explain the resistance […]