Old bottles, new wine
I recently contributed a column in Pitch on the role of mass media in building ecommerce brands. You can catch it here.
Tag: ecommerce
Manufacturer, Market, Media
Sometime last year at Myntra, we were having a planning meeting and everyone was asked for their take on the future of (fashion) e-commerce in a 5 year time frame. I confessed that I had no idea, and asked the group whether they had heard of 3D printing. Since this was before the hype machine […]
Big Basket
Grocery, staples and over 7000 products delivered to your home, courtesy BigBasket.com. In conversation with co-founder and CEO Hari Menon. [scribd id=112012625 key=key-u0f9nh1k6vzihwbuws5 mode=scroll] viagra samples
e-Tales
An India e-commerce study done late last year by IAMAI-IMRB pegged the industry to reach Rs.9210 crores by the end of 2007-08. In this, the etailing market is expected to have a share of Rs.1105 crores. The study also gives the things going for and against etailing. More recently, the JuxtConsult India Online report states […]