I read an interesting post at Social Media Explorer titled ‘Is content marketing the new advertising‘. More than the specific subject itself, which I write about occasionally, it made me wonder about the various entities that seem to be vying for the marketer’s attention. So even if we do limit ourselves to the thought that […]
The world seems to have loved the Old Spice guy horsing around. Even though the campaign had been around for a while, (via Surekha) the last couple of weeks took it to a completely different level, with the Old Spice guy (actor Isaiah Mustafa) sending unique video responses to people who had blogged/tweeted/written to him […]
The per second and per character billing wars happening in the Indian mobile space now, made me consider whether its beyond a price thing – a need for consumers to slice and splice until they get exactly what they need. I see a parallel in the flow of content too, something I discussed earlier. Which […]