In the last post, I’d written about the massive amounts of data that is already being generated and will grow, whether or not organisations track/capture/use it. The question then becomes one of ‘ownership’, within the organisation’s structure. The consumer, irrespective of his touch point, will expect a consistent and probably even a customised experience, basis […]
“Your people will judge you on what you build, not what you destroy”, said the US President. But sometimes, to create, one had to destroy – for instance, his blog’s old design. Now came the difficult part. He hoped that in the two most important sections, there’d still be something good enough to write – […]
What self respecting social media blog could let the Facebook redesign slip by without a post dedicated to it. Now is a good time considering that Mark Zuck has deemed that we shut down our silly protests and just accept his virtual reality. Inspite of short term solutions offered, well meaning advice, and groups consisting of […]