One of the reads I look forward to every week is Neil Perkin’s curated list of posts from across the web. And unfailingly, I get at least a couple of articles that offer me food for thought, and in general, giving me much better fare than the two kinds of automated services I am familiar […]
Sometime back, Vedant shared a video on Reader – a Punjab village in 1925. It reminded me of how little of documentation we have as we go further back in time. I could see two factors in this – documentation itself didn’t happen because it was not an easy process, and storage mechanisms that were […]
In the last post, I’d written about the massive amounts of data that is already being generated and will grow, whether or not organisations track/capture/use it. The question then becomes one of ‘ownership’, within the organisation’s structure. The consumer, irrespective of his touch point, will expect a consistent and probably even a customised experience, basis […]
A couple of weeks back, when I wrote about location based interactions, I’d said that the limits of my imagination prevent me from thinking of anything beyond brand ‘controlled’ interactive sensors in individual products as a way for non-retail brands to directly connect with their consumers – at the point of consumption. Thanks to RWW, […]
There was an article recently at PSFK, which, in addition to the impending data explosion, also talks of the need for brands to invest in technology to mine, analyse and identify changing consumer needs and opportunities. Though probably, at a later stage, the automatic ‘sensors’ mentioned in the article would beat the self-expression media services […]