Daniel Z. Lieberman, Michael E. Long
The ‘molecule of more’ whose machinations make you desire what you don’t have, and drives you to seek new things. That which offers rewards when you obey it, and punishes you when you don’t. Dopamine, whose fingerprint is visible in most of the thoughts and actions we do on a daily basis, is the subject of the book. Discovered in 1957 by Kathleen Montagu, and first thought of as a pleasure molecule, only .0005% of brain cells produce it, but it has a disproportionate influence on us.
(more…)