Tag: danah boyd

  • Online Segmenting and segregating

    We’ll start the thought from the easiest place. Facebook. 🙂 From industry leaders quitting Facebook to TC stating that media attacks on FB are getting out of hand, to Facebook deciding to launch ‘simplistic’ privacy options, there’s a ton of reading material out there. (I liked Danah Boyd’s ‘rant‘ quite a bit) But let’s get to the scope of the post, before i digress way out.

    I think it might be safe to assume  that we are different persons to different people. To the large set of siblings, friends, relatives, acquaintances and the various people we interact with, we share different aspects and versions of our personality, depending on the nature, time, depth, even expectations of our interactions and relationships. So, in a Facebook context too, we would like to retain different levels of sharing and communicating too, in spite of Mark Zuckerberg thinking that having two identities shows a lack of integrity. I think this might be the core of the current tussle – a failure to understand the need to segregate connections, and therefore the content that gets distributed to them.

    When i read Adam Singer’s take on Chris Brogan’s post, I was completely in agreement, because I think HE has nailed a universal truth about normalisation. The last part of the post also mentions how we write basis the kind of audience we’d like. That is a kind of content segregation too, and it is necessary now more than ever, because of content abundance.

    It’s not just to do with publishing, it is also to do with the kind of communities we become a part of. The net provides tools which allows us to aggregate  people like ourselves – basis interests, attitudes, beliefs, and if everything else fails, even location 😀  My point, there’s segregation all around.

    Which brings me to the usual suspect – brands. I started on this last week, and found myself thinking of it during the recent UTV Bindass scuffle. Now, if we go by UTV’s brand communication, its clearly a youth brand. I’ve realised that ‘Youth’ is a very flexible segmentation, and people my age might argue that its all in the mind etc, but it was interesting to see that the average age of opinion sharers was on the erm, riper side of 30. I wonder if the brand would want this audience segment as its viewers.

    It reminds me of the Facebook user’s need for segregation choices. While the net gives the brand tools to find users in a desired segment/demographic, and the brand can limit itself to engaging them specifically, there really is no way to prevent interactions coming from/happening outside the segment. In an earlier era, it was easy, because it was mostly one way communication. Now, what does a brand do if its dragged into a conversation? The non-open options (protected tweets, invite-only community etc) are not really great. Now some would say that this thought approach is close to advocating control for brands – which is a strict no-no as per the tenets of social media 🙂 – but I can’t help but think of the choice that the brand might want in terms of the discussions they want to be part of.  In a case like Bindass, will “Thank you for the feedback, but we all know that different audience sets have different needs and likes. Hope to have some programming that you’ll like, soon.” really cut it?

    In Facebook’s case, while i can perhaps understand Zuckerberg’s version of how radical transparency will make us all better, I’ll still make a case for it to be a user’s choice, unhindered by beguiling ToS and changes to it. Similarly, in a scenario in which mobs and brand-baiting are rapidly on the rise, I’d say there should be a freedom of choice for brands too. How brands use it is a different discussion altogether.

    until next time, the answer, my friend, is flowin in the stream 🙂

    PS: Noted that Hippo, which is doing some excellent work on Twitter, replied to Tony’s Hippo-crates wordplay, (reply) but ignored the (same) one which i’d tweeted a couple of days earlier. (btw, he usually beats me to most wordplay stuff and more importantly, gives credit to original tweets when he doesn’t) Anyway, smart segmentation, Hippo knows i almost never snack.

    PPS: Its got nothing to do with the fact that Tony is almost a decade younger, okay? 😉

  • De-privacy

    The Twitter discussion last week with Surekha and Karthik, was mostly about attribution, but it had another facet to it – privacy. Last week, a childhood photo of mine was shared on Facebook, I promptly untagged. Thankfully Facebook still allows that, though I wonder for how long. But it made me think. Does the photo belong to the person clicking it or the person who has been clicked?

    Surekha, for example, mentioned that she was okay if her tweet was reproduced, so long as it was attributed to her. I am ambivalent about my stance since I have at least a couple of problems, one practical, one theoretical (for now) – first, the context of it, where will it be used and in what context? I even stretched the thought to whether I can choose who gets to RT me and which tweets. Second, what if someone has a revenue model out of aggregating tweets, and that’s not just MSM I’m talking about, its online publications, blogs and blog aggregators too.

    The first one is about privacy. When I share a status/tweet on FB/Twitter, I do it on the assumption that its shared in a relatively closed network, and in a context. It would be ironic if the content creators of new media to say they’ve been mistweeted. With Facebook’s  changes in policy at the end of last year, the definition of privacy is actually up in the air. No, actually Facebook is deciding what is privacy and that it is over. And to think that privacy was the cited reason for the non-portability of the data on the network!! There are two wonderful posts on the subject which you really should read – one by danah boyd and the other by nicholas carr. On a tangent, this post onThe Inquisitr about how (in the context of customer service), in spite of the web making every person a media outlet, the concerned corporations would choose to listen to only a few. The fear being whether rules of personal privacy would also be decided by a select few. Are we talking the Schmidt language here – “If you have something that you don’t want anyone to know, maybe you shouldn’t be doing it in the first place”. Oh, did I take that out of context? Heh.

    The second one (about the revenue model) made me think about media and brands and intrigued me because it is linked to privacy, and more so, because I sensed a paradox – between the individual’s notion of privacy and how we expect a media outlet/brand to be dictated by us on how and where its content is used. Yes, they are not individuals. But even if news per se is not owned by anyone, isn’t the particular form in which it is carried owned? The brand, is owned. The way the web is evolving, do they have a choice about where they are seen and who talks about them? This is not a debate on whether it makes sense for them to be private/public, but my point is about choice. When we start thinking about ‘linking’ as a right, just because the web economy is supposedly supported by it, I get the feeling I mentioned earlier – will a (new) powerful few dictate how it plays out? Privacy and control – they cross paths a lot. What really are we creating?

    until next time, protocols