Tag: corporation

  • Empathy & Monoculture

    Thanks to Shefaly, I saw this excellent video on Aeon about “outrospection.” As opposed to discovering who we are and what we do in this world by looking inwards (introspection), “outrospection” is about discovering it through cognitive empathy – consciously looking to understand the perspectives of others, and going beyond the labels we might have made for them. The idea is that outrospection is the ask of the times we live in, and not introspection.

    I quite disagree with that either-or view, and think both have their place in this era. They both work in tandem. For example, to let go of my prejudices, I’d have to understand why they exist in the first place and then proceed to change my perspective. Here outrospection follows introspection. Once I let go of my biases and listen more objectively, my worldview and my view of myself starts shifting again. In this case, introspection follows outrospection. As Lao Tzu says,

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  • Until the customer is king..

    Instagram just released v3.0. One of the biggest changes in this version is the introduction of Photo Maps, which quite obviously, plots your photos on a map. The default is opt-in, not opt-out, though they’ve done their bit to give the user control over data.  I updated despite reading this Wired article on the privacy implications and the bug that briefly exposed private photos!

    I’d written my first post that referred to Big Data recently, and the day after that, I read this very interesting post that talked about various applications including an algorithm that can identify cities based on their unique architectural elements and other distinguising characteristics. But a few weeks earlier, WSJ had an interesting post that talked of how large corporations see big data as a means to get personal with customers using information gathered by placing tracking files in people’s browsers and smartphone apps without their knowledge—so they can be stalked wherever they go, with their “experiences” on commercial websites “personalized” for them. The post describes not just its real world analogies but practices as well, and predicts a future where the user will declare your own policies, preferences and terms of engagement—and do it in ways that can be automated both for you and the companies you engage. An entire ecosystem across apps and corporations built in a consumer centric fashion.

    But as the post itself admits, the move toward individual empowerment is a long, gradual revolution. Until then, we need to define our own limits of sharing, fully understanding that it is a give and take. Not just what and where, but whom too – since all it takes a RT or a ‘Share – Public’ for something shared in a close circle to go public. How much of privacy would I give up to open myself to opportunities, or get an experience that is tailored to my needs and convenience. On the other side, a modern corporation needs to understand the choice the consumer is making and use the information to not just provide genuine value, but also make it easier for both entities to adapt to the rapidly changing landscape.

    until next time, kingmakers