Recently, I was part of an interesting round table discussion organised by afaqs and IBM around “Technology in Marketing“. While we did stick to the subject, in my mind, I was also wondering about the impact this (topic) was having on the idea of brand. It has been only 4 years since I had last held […]
Though I don’t answer much on Quora, I am quite a gawker and vote up answers too. One feature of Quora that I found extremely interesting and useful (and tweeted about) is the way Quora gives contextual ‘reputation’ (while reading answers) using the person’s topic bio. The interesting coincidence (because he also RT ed this […]
What kind of a blog would this be if we didn’t discuss Facebook’s new announcements. At a simplistic level, it would seem that Facebook learned a lot from that Google study. (via a conversation with Mahendra) Though i can’t access it yet, I’m very happy with the backup option, and hope that its a step […]
So, the Old Spice man increased the sales of the product. Now we can renew the debate on the efficacy of social media on the bottom line. We obviously won’t ask for correlation data. 🙂 The other side effect is that every brand manager will now want to replicate it – especially the viral and […]
Despite a healthy skepticism for all things Google attempts with social, Wave and Buzz not having helped very much, I was quite excited after I saw the presentation below by Google’s Paul Adams. (the link which I had shared last week) It meant that Google Me was worth keeping a watch on. No, not the […]