The pressure test being carried out thanks to a virus induced lockdown has resulted not just in shifts in consumer behaviour, but a trend among brands to espouse social causes. In an earlier post I had commented on the challenges of brands becoming “woke”, but what is the long term impact on consumption and brand building?
first up, a very happy friendship (yester) day to all of you…though to be honest, there shouldnt be a day for this, friends are forever… oh, well, those poor archies guys have to find ways to make money, dont they..hehei have finally finished ‘india unbound’, and am now reading roald dahl’s supposedly best stories, and […]
That was borrowed from the tagline of indiainfoline.com, i dont see it much these days, wonder if they still use it…but that also is what i am going to write on today…i am reading ‘india unbound’ by gurcharan das(see my medialist), almost finished it…and i am able to relate yesterday’s post to some of the […]