Last week, I’d written about transparency in organisations, and touched upon something that’d force transparency on them – conversations about them. While conversations can happen on the organisation itself, I believe the brand will also act as a starting point in many conversations. A transparent organisation will transfer some positive equity to the brand and […]
I’ve been a fan of del.icio.us for a long time, and was extremely happy with the plug-in they’d made for FF3. Although this offers a perspective of people who don’t bookmark, I’ve found the idea of a taggable, online database that can be shared, extremely valuable, which is why the question of what Del.icio.us 2.0 […]
Disclaimer: I promise to work on the 2.0 fetish -#7 here I’ve always been a fan of this thought – ‘the tyranny of the big idea‘. This is also a great read on the same subject. The one line take-out would be that in the presence of the big idea, smaller ideas which might have […]
Read a very interesting argument yesterday here on how an online community is different from a group on a social network, or is it? As i commented there, while Orkut definitely works as a way to rekindle those school crushes/ get in touch with those long lost friends, Facebook goes beyond that, thanks to its […]