Internet and People States

The Economist has an excellent read titled ‘The Future of the Internet‘, where it details the possibility of a Balkanisation of the internet, by forces such as Network Operators, countries, and closed platforms. Quite an irony, as they point out, since the internet was supposed to be a great unifier. I realised that so far […]

Multi purpose content

This post over at GigaOm, titled “Apple doesn’t target markets, it targets people” sparked a tiny debate between Mahendra and me, on the effects of ‘antennagate’ on Apple fanboys, though the article itself had little to do with this line of thought. I wondered, like I’d written here earlier (last two paras), whether the continuous […]

Of Social Media Baubles

I read Umair Haque’s post – The Social Media Bubble, through the prism of  ‘interesting’ vs ‘popular‘, the subject of my last post. In the post, Haque’s biggest gripe with social media, the way it is now, is the low quality of ties between the people who are connected. Thin relationships, he calls them and […]

Wide Labels

I ended last week’s post with the view that removal of labels and building in the intent and components of these labels into an organisation’s processes might result in structure better than one obtained by a piecemeal approach. I’m still thinking about Surekha’s last comment – on corporate governance, and wondering whether it does indeed […]

Brand equity in real time

Media Post reports that Yahoo’s latest campaign caused its perception among U.S. adults to fall steeply – apparently, YouGov’s BrandIndex, which tracks daily consumer perception of brands, found that Yahoo’s buzz score had tumbled from 35.4 on Sept. 22 to 25.5 as of Monday. Acknowledging India’s growing significance, the $100 million (global) “It’s Y!ou” campaign […]