A world of transactional efficiency
It was a little over 4 years ago that I first brought up the increasingly transactional nature of our interactions and even existence in general. I was reminded of it while listening to Amit Varma’s podcast with Nirupama Rao. Interestingly, they brought up contexts similar to what I had used – mails and rails. I had used birthday greetings going from long mails/cards to a ‘Like’ on someone else wishing the person a birthday. Travel was the other context, and I liked Amit’s example of train journeys being a unique experience. In contrast to say, the flight from point A to B.
Last year, around the same time, I had framed it as An Efficient Existence, and used the example of Taylor Pearson’s 4 minute songs – the timeframe he had mentioned for songs in the context of certain rules that creators need to follow if they want their work to be consumed and appreciated. I had brought up an earlier era of Floyd, Springsteen, Fleetwood Mac etc whose songs didn’t follow that template. Demand or supply, what happened first, I asked. Does it have to do with the abundance of choice now, and the demands of instant gratification? While templated packages for all sorts of consumption are increasingly the norm, people also want to finish and move on to the next thing on their list. Transactions. (Generalising), there seems to be very less desire to have an immersive experience. Outside the screen, that is. As the Spotify ads show (unintentionally and literally) we’re usually in a bubble, oblivious to our surroundings.
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