Provoke the Woke?
Across the world, brands are waking up to the need to be part of larger cultural narratives. But being ‘woke’ brings its own challenges.
Tag: China
Nike: Big shoes to fill
When Nike took a stand last year, I saw it as an excellent brand play. While that hasn’t changed, recent developments based on LeBron James and the protests in Hong Kong are proving to be a test of character for the brand, because billions of dollars of revenue from China are at stake. Despite the high stakes, this could prove to be an invaluable lesson for the brand on how to shape its personality to navigate the storms that lie ahead. The die is cast, and Nike now needs to fill its own big shoes.
Weekly Top 5
This week’s updates include Zynga’s tie up with Gate2Play, its entry into China with Tencent, lawsuit against Vostu and Orkut, Angry Birds in China and a patent case against it from Lodsys; the end of Old Twitter and the beginning of Promoted Tweet He Came Back From A Trip No Contact s in the timeline, […]
Let there be light
He was a worried man, and that was a new experience. His family had been running the shop for generations now. Although they had initially been into commodities, his father had turned into an electric appliances and hardware shop. He had further expanded into small gadgets. This had proved to be a winning move especially […]