Chetan Bhagat As usual, Chetan Bhagat sucks the reader into the story from the first page. The narrator speaking to CB has become quite the signature prologue now, though he played it slightly differently in the last book. The overall concept of the book reminded me of several books/movies, and the one that came specifically […]
Sometime back, I read a post on @daddysan’s blog on choices and how we “defend freedom of choice but we criticize those who exercise it because those choices may not be concurrent with ours.” To be noted that the thrust of the argument is not on ‘labeling’ products/services per se, but labeling the people who consume […]
One of the best Indian brand stories I have seen in recent times is Chetan Bhagat. He has pretty much nailed the product, price and promotion, and gets better with each release cycle. Place? Bookstores, Twitter, Newspapers…… He has loyalists and haters, online and offline, and most people I know have an opinion on him. […]
Chetan Bhagat When Khanna & Iyer met Ek Duje ke Liye. Chetan Bhagat’s works have never been literary classics, relying more on a racy story, wit, and an interesting enough plot. Sadly, this one works only the first count. The plot is an oft repeated one – the love story of a Punjabi guy and […]
Even if you’re not really a 140 type character, you’d have heard about the CBI – Chetan Bhagat Incident, that is. But if you haven’t, not to worry much, we have a link, starring our very own celebrity blogger Nikhil Narayanan, who created the hashtag that led to the deluge. Considering Nikhil’s proximity to another […]