A System 3 path to brand building
We already know about Systems 1 and 2 in decision making, and it has had many use cases in marketing (Nudge). But I recently learned about System 3. This post is some thinking on how it can be applied in marketing.
Tag: celebrity
Social deluxe
Sometime back, Mashable had an interesting post on luxury brands and social media. While a few points were raised on the challenges, the one that interested me most was how the facet of ‘exclusivity’ could be balanced with the relatively open nature of social media, especially Facebook and Twitter. The post also highlights a couple […]