A brand could be defined as a perception in the mind of a consumer, based on his/her/others’ experiences. These experiences could be either of the product/service itself, or its marketing communication. Earlier, in a post in a different context, I had alluded to the framework of choice during consumption. To elaborate, what are the factors […]
A few months ago, TechCrunch had a post debating the role of capitalism in a world that includes AI, where jobs are disappearing at a rate faster than new jobs coming in. Capitalism has always been played as a finite game, focused on profit for a set of people, largely irrespective of the costs to […]
The Book of Life is one of those internet gifts that keep on giving. If you haven’t read/subscribed, now is a good time! One of its articles that I read recently (though it seems to have been written a while back) was On the Dawn of Capitalism. It was about the need for capitalism to […]
Pankaj Mishra A commentary on life in the subcontinent, that vividly portrays issues that pertain to the region- from the university politics of Uttar Pradesh to the lanes of Bollywood and from Ram Janmabhoomi to the plight of Kashmir, and thats only one country. It also shows the role of Pakistan in the cold war, […]