The In thing

A few days back, I had written about wanting to see an internet entity’s brand campaign. And within a few days, as if on demand, the in.com TV commercials started appearing. In case, you haven’t chanced upon them yet, take a look here, and here. These two have highlighted two aspects of in.com – music […]

Leaps of faith

The new Samsung TVC, starring Aamir Khan has been airing for sometime now, and I’m still trying to figure out exactly what it means. I’m okay with a brand aiming for the best, and looking out for cutting edge technology, but what’s with the tagline – ‘Next is what?’ Is that a question to me? […]