Tag: Bajaj

  • Comic Gone

    Some time back, Comic Con India had its first edition. And it promises to remain, for me, just like the Jaipur Lit Fest. I’ll come back to that in a while. Meanwhile, unlike the Jaipur Lit Fest, I wasn’t found living in a cave for this one. But that didn’t stop my participation from being limited to virtuality – a Comic Kaun tweet, (which someone thought was a genuine event  resulting in a #facepalm moment for me), wordplay with Roshni resulting in #CommieKaun – finding revolutionaries, tweeting photos and using the new display of global solidarity – the Facebook Like.

    So, the comparison to the Lit Fest. For the last two years, I have been making hazy plans to get there. Every time I see camels here in Bangalore, I also wonder whether they might consider shifting the venue, but I guess that’s unlikely. And especially after the controversies this year, I don’t think I’ll bother going again.  Can’t stand places where you can’t say things in a lighter vein. So I will just sit here in Bangalore, and hope for some controversy so I can have some fun with it on Twitter.

    The Comic Con event seemed quite popular this year.  So I asked myself why I felt I wouldn’t drop in next year. There seemed to be something more than the  omnipotent but generic laziness + shyness combo. Given my affection for superheroes and costume creation, Comic Con would probably be fun.

    If I were still the boy on the left, I would probably have been there instead of writing a post. But somewhere in a couple of decades, I’ve forgotten how much fun it could be even when Spiderman was just a Rasna sponsored mask, Bajaj bulb covers and a piece of thread. Now there are other roles, and other audiences, and playing for an audience of one is just a distant hazy memory. When I can remember it better, maybe I’ll go.

    until next time, cosplay time doesn’t last forever.

  • A TVC viral ?

    Some of you might remember this ad of Bajaj for their 125 cc bike .

    httpv://www.youtube.com/watch?v=Gydm0ndfUQA

    It had 2 guys comparing their bikes at a traffic junction, and shows how the Bajaj bike scores on many parameters for a lesser price. Decent, but nothing spectacular.

    What caught my attention though was this Sun Direct ad that i caught on TV a couple of days back. After having seen some earlier ads of the service in a few inhouse channels, I was thankful that they had started acknowledging advertising as a profession. So this work, which did a cool take on the Bajaj ad, took me by surprise. Take a look.

    httpv://in.youtube.com/watch?v=NZAoP1C3Y-A

    As you’d have noticed, this time the roles have been reversed. I thought it was a good tactic – to piggy back on a much aired and (decently) identified ad and more specifically, its characters. After all, the intent was the same- compare the product with existing players in the market, and show its superior qualities.

    The good part is that these are just characters, and nameless ones at that, so I don’t think they can be copyrighted (correct me if I’m wrong) I’m wondering if other brands will have fun with these two, if so, we’ll have a good TVC viral; and different stories like Krack and Jack, only with multiple brands. I don’t think Bajaj will mind. After all, its a completely different category, and moreover, it adds to the recall for their brand. Maybe Sun can give Bajaj XCD 125 customers a free set top box?

    Zatak and Axe, though, are a completely different story altogether.

    until next time, ad value