Across the world, inequities are becoming more stark, and increasingly, brands are being pushed to move from activism to action. Where do things go from here for a business and its communication, for us as consumers, and for (some of us) as marketers?
Across the world, brands are waking up to the need to be part of larger cultural narratives. But being ‘woke’ brings its own challenges.
An interesting conversation on listing on Amazon led me to think about what a legit competitor to that giant will look like. Walmart’s efforts have been around trying to out-Amazon Amazon, and I wouldn’t bet on that ending well. But there exist interesting possibilities, outside of Facebook and Google as well.
One of my favourite business frames in the recent past has been Jeremy Liew’s “When a consumer market is new, distribution wins. As consumers become educated, product wins. When products reach parity, brand wins.” Two events happened in the last fortnight that made me reflect more on this. The first was Apple’s power move on Facebook […]
To quote Robert Wright from Non Zero: To stay strong, a society must adopt new technologies. In particular, it must reap the non-zero-sum fruits they offer. Yet new technologies often redistribute power within societies. (They often do this precisely because they raise non-zero-sumness- because they expand the number of people who profit from the system […]