New places in Whitefield are always an excitement to us, but this one turned out to be a reunion of sorts. The only difference was that the last time we were here, it was called The Riverside Bar & Kitchen! The place used to have a decent crowd, so we wondered why they had to come up with a new avatar – that too without alcohol, as the board announced. The lady at the reception announced that too, more than once. A side glance told me that D didn’t look tipsy, and it definitely wasn’t me! The decor hasn’t changed much, except for the desserts display which had disappeared. The bar was obviously history. Also meant that the crowd was more subdued.
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This was a Man
Jeffrey Archer
I wasn’t really very happy with “Cometh the Hour” because I felt the author was stretching the series. I was afraid whether that would mean that the series would end with a whimper. Thankfully it didn’t. This was a fitting finale to The Clifton Chronicles.
I think it’s only when you see the series as a whole do you understand the kind of changes that have happened in the world through the lifetime of Harry Clifton. In that sense, it is a great lens to see the changing nature of society – its behavior, consumption, worldview and so on. While the author has done his best to show a changing order and system of the world, the bias to an old world charm is obvious. Perhaps an indication of how he’d have liked it to be. (more…)
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MISU
Our current location dictates that visits to Bangalore have to be planned well in advance, and require a strong motive. Misu had been appearing in several conversations and the ratings hadn’t dropped after the initial fad fervour had died down, so there was motive enough – will travel for good food. One Sunday afternoon we were lucky enough to reach St.Marks Road from Whitefield in 45 minutes! Misu is in the same funny looking building as The Open Box. In fact, they exist side by side. Misu is actually tiny, though the mirror work suggests otherwise. In fact, the usage of space is really good, and the decor has a nice contemporary, grunge edge to it that gives the place character. Most seats (high stools) give you an excellent view.
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Has marketing left brand behind?
A couple of months ago, I attended an event on brand building. The gentlemen who presented had a lot of experience between them – agency and client side, as well as across domains ranging from baby care to FMCG to jewelry to auto to e-commerce. The attendees were all from new economy companies. During his talk, one of them pointed out that though digital offered the capability to target an audience of one, brand communication was better done keeping in mind a larger base. To elaborate, while the product might work for many user personas, brand building would be focused on specific buyer personas.
A lady in the audience asked a version of the question I wanted to ask. Precisely because digital gives us the capability to target an audience of one, shouldn’t brand communication follow? In other words, shouldn’t all user personas be buyer personas? The speaker stuck to his original point, his contention being that communication needs to be for an audience and not each individual. This is a topic I have spent quite some thinking time on, and have simplified into the 3 points below. (more…)
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Blockchain : Blueprint for a new economy
Melanie Swan
As bitcoin and its ilk start becoming mainstream, I think the book would serve as a good primer for those who would like to learn about the underlying technology – blockchain. It also provides a catalog of existing projects across diverse domains.
Without doing a lot of technical deep diving, it not only provides an understanding of the concepts and features of blockchain, and highlights the current uses of the technology, but also provides a broad view of the different kinds of applications that could be made possible in the near future. (more…)
