• Of content being king

    actually in this case, what triggered the post was a queen. For those of you who haven’t been watching MTV, do take a look at this.
    While I’m not sure about the origin of their latest positioning (its my MTV), and how their content is fitting in, I’m sure that as far as their advertisers go, they’ve been at it for a while – creating customised ads for clients that pass on the client’s brand attributes in absolute MTV style. I remember the stuff they had made for Xbox, and recently, the Vodafone song, though i didnt find that very appealing.
    In an age where every ad practically screams out for the customer’s mindspace, the MTV brand of humour is definitely a differentiator. I’m sure a lot of my friends might watch MTV to see glimpses of Rani Bonkeshwari (the link earlier) 🙂 , and that is where MTV scores a win-win. I really hope they don’t overdo it, and keep giving us stuff thats good.
    and i bid adieu while you enjoy

  • Imagine

    They dreamt of leading a life that was different. Not that this was bad, but it was quite unidimensional. They imagined a place where people led lives of greed, lust, gluttony and all the so called sins, different from the chaste lives they led here. The utopians even had a word for that place – earth.

    until next time, opposites attract

  • The Finish

    On a busy city road, they raced. Only one knew the race was on. And he was sure of winning, until his ‘opponent’ took a turn. Quite like life, he thought, the way he compared and competed with others. Perhaps the challenge was to not to win the race, but to figure out one’s destination.

    until next time, race on

  • Tagged

    It starts from the time we are born. The tags, from a cute baby to a skinny schoolboy to a bookish student to a rebellious teen to a brash young man and son to name some, and then follow us into the professional life too. Tags, which perhaps constrain us, which make us being, and prevent us from becoming.

    until next time, web 2.0 is full of them 😉

  • Square 1.0

    It had to be black or white. Then came the greys, and then, the different colors, a justification for all that we did. But then came the social sites, who just might bring it back to square one. Friendship requests to be answered with a yes or no. A digital age with a binary code.

    until next time, zero or one?