• So, which is the bigger evil?

    billoo.jpg

    or

     googloo.jpg

  • Colorful

    The argument was about how the brand was aptly named, because the tee now sported an amalgamation of the red and blue, which, before the wash, had refused to socialize with each other, and the white that surrounded them. But the store sales guys were nice and exchanged the tee. So there went the argument.

    until next time, maybe next time

  • Bangalore Bistro

    When we first came to Bangalore, we’d heard about the Bangalore Bistro somewhere near Cunningham Road, but since that area wasn’t our regular haunt, we never managed to visit. Thankfully, they shifted location  to Brigade Road, and have ever since, made us quite regular visitors.

    Except for the first time, we’ve never reserved, because there’re only a couple of tables occupied when we reach there (around 7.45  -8 pm), but if you’re planning to go later, it would be better to reserve in advance. Although they have some wonderful seating outside, a sort of terrace with stone benches, I’ve never seen people sitting there. Maybe will try it out during summer. There’s a lovely view of a church and the city skyline, which adds to the entire Gothic+Euro theme.

    The owners have a tremendous sense of humour judging by the copy in the menu card. One of the best ones as the verse on how you’d have to pay if you broke the hookah.

    Meanwhile, we asked for a cream of chicken soup (they don’t have soups on the menu card, all they say is ask for a soup and we’ll make it for you), and a Honey Chilly Roast Chicken and Chicken Cannelloni for the main course. The soup was excellent, as is usually the case. Generous helpings with soft, fluffy garlic bread.

    Both the dishes we ordered for the main course were not lacking in quantity. While the Cannelloni I ordered was leaning towards bland, D’s dish was quite spicy, but both were awesome. The place also has some Lebanese, Turkish stuff, and some good choices in sea food. The desserts are a bit costly, but this time it wasn’t that which stopped us. We were stuffed after the main course, so for the second week in a row, no Desserts 🙁

    Bistro remains one of our top 3 restaurants in Bangalore for its quiet, soothing ambience and the sheer quality of the food.

    You can get all the details on their website.

  • Mindgames

    They played with each other, taunting, challenging, and trying to outdo each other. It was exciting, and though it wasn’t the first time, they never got bored. It really didn’t matter who came first, and who came second, the fun was in playing, not in the result. Scrabble, a game, a form of textual intercourse.

    until next time, double word, double meaning 🙂

  • Impositioning

    No, thats not an opposite, more a reminder of the days in school when we were made to write a spelling or a multiplication table multiple times in a bid to make us memorise it. Can’t remember if it worked, though the Bart Simpson version of imposition during the Simpsons titles works for me 🙂

    But we aren’t a sitcom blog, so the blog title refers to the stance taken by a lot of brands as far as positioning goes. While i do not even contest the importance of positioning during the launch of a product, i definitely argue on hanging on to a positioning, especially if it is in the form of a tagline. This is an era in which brands are being forced to re-consider their existence strategy on the face of a changing media and user landscape, and to carry on a love affair with a tagline might be absolute harakiri.

    My favourite examples of  brands which have reinvented itself consistenctly, and been succesful at it would be Pepsi and MTV. Pepsi was cool when they made iconic lines like ‘Yehi hain right choice baby’, ‘Yeh Dil Maange More’ , ‘Nothing Official about it’, and they’re still cool when they make Shah Rukh an ‘uncle’, even though some people refer to it unfairly as an ad for SRK’s and John’s toilets. MTV was hot when Nonie (sigh) used to be around, and still is er, with Cyrus ;). The difference between the two youth brands is that while pepsi could not change the product, and has to resort to positioning and packaging and other innocations like say, gaming to keep being cool, MTV had the liberty to change content to suit a changing young generation, but both have done a commendable job without hanging on to lines for too long.

    Look around, and you’ll see taglines which are redundant, and ones which cause more harm than good. This is a case in point. I wish the energy and time spent on evolving catchy taglines would also be spent on making better products and delivering better service. Rather than trying to impose a certain point of view on the audience’s mind by repeating catch phrases for years, wouldn’t it be much better to deliver a good product/service and communicate it effectively in the right context?

    And yes, the reason Bart’s imposition works for me is because he changes it in every episode and still keeps it funny. He evolves.