• Mark diya jayein?

    Like any normal working blog, this one too is affected by the general laziness that appears around this time of the week. So, this will post will be a potpourri of sorts.

    First up, this site that i got to know about from here. (!)Yureekah, still in alpha stage, tells you where exactly brands are placing their ads online.  First request, if I have already given you my details once, please allow me to login and not repeat the process everytime i decide to visit. And no, I don’t want the computer to remember me. While it is most definitely not comprehensive, basis a couple of searches I did for Indiatimes Mail and a few other brands, I think the thought needs to be appreciated. It definitely has the potential to become a great tool, not just for knowing where brands place ads, but going a step further and analysing why they’ve done it, and perhaps in the process figuring out better places and ways to reach your own target audiences. Forget the media part, it even showed me a couple of creatives that I hadn’t seen earlier. Read more about them here.

    Meanwhile, a quick query, am I the only moron to not figure out the feed for agencyfaqs digital (not the general site feed, the digital section feed)? I’ve been spoilt by feed readers and am regularly missing out good reads!!

    The other site which i came across today is this. PracharThis, an Indian social bookmarking widget. Hmm, but first, ‘Roshini’, through ‘her’ (same) comment on almost all the sites i frequent, managed to get my attention. Whether zis (Nice Post !You should use an Indian social bookmarking widget like PrachaarThis to let your users easily bookmark your blog posts.) is a nice way of promoting the site is quite debatable. (What do ya mean I’m just peeved at being ignored by even spam? 😉 )

    Meanwhile, what does it do? Like any other widget which you can add to your blog, it allows you to add the particular site to  humsurfer, Indianpad, Tagza, all desi versions of Digg and that is definitely not something I’ve seen any other widget do. This is in addition to the regular digg, facebook, stumbleupon, del.icio.us etc that one regularly sees in such widgets. So its definitely a value add for the regular users of the digg clones, and adds a desi touch to social bookmarking widgets, but how much really is that value? I think a better understanding of the unique extra sites is required to answer that question. Any volunteers?

    Meanwhile, you can get the code for the widget (for blogger, typepad, wordpress and general websites) on the homepage itself. Good. Also, what i did find there were quite a few good links to some Indian blogs, so perhaps a nice add on would be to prompt me (when i use this widget to save a url) to visit similar urls (similar to a ‘people who added this also added..)?

    until next time, well fed?

  • One for the elephant

    आप ट्यूब says Google Translator when I asked for a translation to celebrate the launch of You Tube in India. This will give you the details including the content partners that has the likes of NDTV, Zoom, UTVi, Bindass etc. I’d written earlier about the other video sharing sites. This launch should be a huge blow to all of them unless they can really do some differentiation.
    All this attention for India had already made me feel very globally wanted 🙂 and then I read this in the morning about Yahoo India launching a different kind of search – Glue. What is different? Lets try an example – Aamir Khan. Unlike say, a Google/Yahoo search which gives you links, and you can make it images or videos or blogs etc at a button click, what the new Yahoo Search does is give you not just the links, but also quick facts, videos, images, (boring?) Yahoo Answers , LastFM top tracks ( :p you didn’t expect those ). Interesting, don’t you think, even though it would be significant only for celeb entities and not for people like moi? Of course, Live Search does give some images, but this goes beyond that. And for now, i think, it happens only in India, and so we’re no longer glueless in search (okay, i shall refrain) 🙂
    I had this sense of deja vu, which i thought was because of a blog platform experiences of a similar nature, but I was wrong. A bit of search in my Favourites pointed me to this. Not surprisingly, from yahoo themselves, and a while back. Okay, this one doesn’t throw up Radio (Yahoo Music? for international version), but hey, its got Wiki, and you can customise your search. Take it for a spin and see if you can discover more.
    I have a suggestion, considering that you’re looking at search, and the world is going social, how about including one of my fave Yahoo acquisitions del.icio.us also in this new search page? Think about it, if i have searched for some stuff on our currently used example Aamir Khan, and if i found it interesting, I’d have bookmarked it. Of course, while privacy settings do exist, a lot of this kind of content would be public. Which means that the search might also throw up (through the del.icio.us links) some interesting but not so well known links about Aamir. In addition, Yahoo also gets some mileage for Del.icio.us.
    But meanwhile, sigh, all this for the 9% broadband penetration. The elephant had better get a move on, if all this interest is to be sustained.
    until next time, a search engine for soulsearching 😉

  • Dealing from the front

    He tried again. The damn thing just wasn’t going in. He’d been trying to push it in for the last half hour with no success. He wondered how he’d got himself into this predicament. All he wanted was to have some fun, just like the good old days. Maybe he was too old for all this.

    Wait a second, he wasn’t old, what was old was the object of his affection, increasingly becoming merely the object of his irritated attention. He tried pushing it in once more.

    Truth be told, he’d always been used to doing it from the top in the good old days, but that one’d died on him a while back.This frontal attack was something new to him, though his friend had told him it wasn’t anything radically different when he loaned him his item – one used to such moves. For only one day, he’d said quite forcefully.

    Quite apparently, his friend had no idea of the subtle differences. He gave up. It just wasn’t worth it, he thought, as he switched the DVD player on. He’d remember to give his friend a piece of his mind, when he returned the damn front loading vhs system!!


    until next time, cardio video

  • Bubble 2.0

    This could be called a misleading title, since it doesn’t have anything to do with the doomsday messages for web2.0, but working in a tabloid sometimes has its effects.

    I’d written earlier on how a few of yesteryear brands were staging a comeback of sorts. Cinthol was one of them, and I’d written how the website just wasn’t happening. Well, according to this, they’ve just done a revamp.

    I’m not going to get into the review of the site, this captures it well, though a bit harshly 🙂 , since i thought the execution by Interactive Avenues was decent, if not great. To begin with, lets take a look at the rationale – “Godrej wanted us to create a platform where the youth could find out about Cinthol’s brand values and which they would find entertaining enough to continue their interaction with the brand. In simple words, ‘take the real life freshness and energetic Cinthol experience online’.”

    While I agree that the digital medium is definitely worth every praise it gets, and the youth does connect to it in a major way, does it mean that every brand, irrespective of its category, mode of distribution, value proposition to the user etc jump onto it, without a real clue on the tangible gains that can be derived?

    Back to Cithol, this is only Phase 1, according to the article, tie ups with Yahoo, rediff, Zapak etc will generate site traffic. No social media for now. Phew! Assume (for now) that they have content in place, how much of an impact does a communication of brand ethos online and a few games have on really buying the soap/deo offline? I’m really not convinced about ‘Dude, that flash game was cool, let’s buy the soap’. Unless the idea is to start a dhobi ghaat, there is a limit to what community building can be expected to achieve.

    Meanwhile, there’s another bubbly player, according to this article. Even though the article says that the site design is not exactly excellent, at least in the case of Surf Excel there is a possibility of finding a tangible connect between stain removing methods online and buying the product offline. But they seem to have gone to the other extreme by forcing users to give addresses, and thereby standing a good chance of er, staining the relationship.

    I personally think that brands have to take a long look at their objectives before they ride the bandwagon.

    until next time, daily soap

  • Printing Concerns

    This post suggests that its not not just Jaipur and Goa that’s going to have changing times, the Gulf too might have TOI spewing out the intricacies of their version of Page 3. Considering the ever growing number of my brethren there, maybe they should consider a Malayalam edition? 😉

    Meanwhile, The Economist has an article on the newspaper scene in the US, where a lot of the old mastheads might soon be out of circulation, while web only entities like the Huffington Post are flourishing. Thankfully, Bush hasn’t blamed India for the decline, yet. The article also goes on to say that while the majority of players are suffering there are some who are bucking this trend. But there’s no arguing that the web, which is seen as a major contributor to the decline, is here to stay.

    Meanwhile, they have another article, which talks about the print industry in india, for which PwC predicts a rosy future, thanks to rising literacy levels. But we have to keep in mind (as the article says) that it is an industry that survives on ad rates as opposed to circulation and pricing, and the IRS figures anyway show at best a single digit growth, if at all there is a growth. Also, English dailies are more of an urban phenomenon, it is unlikely that future growth will come from rural areas, because the audience may not be monetisable, and the vernacular dailies would be taking a large share of the advertising pie already. Which only leaves the urban areas, where the medium itself would face stiff competition in future from Television, radio and the internet, especially since the last one provides much better measurement metrics.

    So I, for one, would like to know the details of PwC’s study that claim that the print media in India will rise from 149 billion rupees ($3.6 billion) in 2007 to 281 billion rupees in 2012. I am also not sure why a scenario like the US would not be replicated, at least in urban India. For those who say that the broadband penetration in India is a pipe dream, we must not forget the other medium called mobile, thats growing at a blistering pace.

    until next time, stop press?